The company Academic Dress Hire Limited trading as GradGear, the business arm of Graduate Women Wellington Charitable Trust (GWWCT), provides academic dress for Victoria University of Wellington and a variety of other institutions for graduation ceremonies and school prize givings.
Graduate Women Wellington is a branch of Graduate Women New Zealand - a voluntary organisation of women graduates which focuses on peace and education. Funds provided from the hire of academic dress are distributed for academic scholarships and other educational causes.